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21 April 2022 12:00-22:00Fotografiska Stockholm

COLLECTIVE ACT
– FOR REAL

There is a plan. Let’s accelerate it together - youth leaders, brands, artists, scientists, innovators and others. We believe in the collective act and that the power of creativity will lead to progress. So for a day, let’s put business as usual aside and focus on the Collective Act – for real. Connecting the dots – for real. Introducing the new, optimistic way forward to make sure we all end up on the right side of history. That’s why it’s more important than ever to kickstart the Heart, to create a joint HEARTBEAT at the meeting April 21 - the United Nations World Creativity and Innovation Day.

So join us for a day of content making, panel talks, music, artists, network, insights and learning – a day of Collective Act towards the common goal to ignite hope in the world! In times of uncertainty, optimism is a brave choice. Because we can’t fix the planet if humanity is broken. The future is limitless, unwritten and calling – So let’s make it meaningful.


Join and meet partners and friends to explore how we all could make impact to over 1 billion people the same day, with the same focus: A Collective Act United by Creativity that can reboot the world. One message – many creative voices.

Invited are friends and partners as H&M, Spotify, Epidemic Sound, Minecraft, TikTok, Cake, SNS, Triwa, EY, EY Doberman, H&M Foundation, Fotografiska and many more.

PANELISTS AND ARTISTS

Ulrika Modéer
UN Assistant Secretary General, UNDP Assistant Administrator and Director of the Bureau of External Relations and Advocacy

Ulrika started her career at UNDP in the summer of 2018 as Director of the Bureau for External Relations and Advocacy, United Nations Development Programme. Modéer currently serves as State Secretary for International Development Cooperation and Climate and has been instrumental in reshaping Sweden’s international development cooperation to support the achievement of the 2030 Agenda for Sustainable Development.  During her tenure as State Secretary, Ulrika has contributed to global policy on issues of relevance to UNDP, including on gender equality, United Nations reform, financing of the multilateral system, climate and environment, conflict prevention and the humanitarian‑development nexus.  She combines a strong policy background with experience from parliamentary work as well as from civil society, and has had several assignments in Latin America (Bolivia, Guatemala) and Africa (Mozambique, Southern Africa). 

Maxida Märak
Artist / Activist

Maxida Märak is an artist, rapper, songwriter and activist. Maxidas' music touches the heart; the lyrics are straightforward and honest and often political. Maxida is a dedicated native activist and has participated in protests against mining in Gállok.
. 

Per Olsson
Associate Professor / Stockholm Resilience Centre

Olsson leads the Stockholm Resilience Centre’s research on Resilience Science for Transformation. In 2019, 2020 and 2021 he was recognized by the Web of Science as one of the world's most influential researchers of the past decade. Based in complexity and systems thinking, his current research focuses on agency and systems entrepreneurship, social-ecological innovations, and capacities for navigating transformations towards just and sustainable futures. His work has been published in a variety of natural and social science journals, including Science, Nature Sustainability, Ecology and Society, PNAS, TREE, Ambio, Global Environmental Change, Environmental Management, and the Annual Review of the Environment and Resources. 

Olsson also work with change makers around the world to strengthen their capacities to achieve transformative change that helps humans and nature thrive together. This previously involved co-leading the Rockefeller Foundation Global Fellowship Program on Social Innovation and Resilience and serving as the director for the BALTICLEAD and the Transforming Change programs and currently involves leading the Catalyzing Change program and The Robert Bosch Stiftung's Postdoc Academy for Transformational Leadership and delivering the SRC Executive Education program.  He also advises CEOs, entrepreneurs, and philanthropic organisations on sustainability transformations, and he enjoys creating innovative spaces that combine music, art, science, including the Coral Guardians and Pacers

Robin Nazari
Poet / Artist

Robin Nazari is an actor, recording artist, songwriter and poet, based in Stockholm. With a background in performing arts, Nazari made his acting debut in the hit Netflix crime series “Snabba Cash” (“Quick Money”), which premiered in Spring 2021, as well as featuring in the upcoming Netflix dark drama “Clark”, based on Sweden’s most notorious gangster.  While pursuing his acting career, the multifaceted talent released his debut album “Dyrare Att Vara Fattig” (“More Expensive To Be Poor”) which brings an awareness to mental health among young men, a subject Nazari is an advocate for. As part of the album, Nazari and director Maceo Frost shot an award-winning video for his track “Jeg Har Fattat” (“I Have Understood”), shining a light on the complexities of male vulnerability and self-expression. The video, which has garnered much media attention across Scandinavia and the UK, has served as a tool to start a conversation about grief and repressed emotion, and has received much praise for its impact.  Set to release in 2022, Nazari will also feature in the Netflix football drama “The Beautiful Game”. The film, which stars British legend Bill Nighy, follows a team of English homeless footballers who travel from London to Rome to compete in a global annual football tournament, The Homeless World Cup.

Fricky
Artist / Creative

Erik Friman also known as "Fricky" is a swedish hiphop artist, producer and songwriter. In 2016, he made his solo debut with the single "Kär pt. 1" and in 2018, he released the successful EP "Aqua aura". Fricky was given the award for Artist of the Year from P3 Guld 2019.

Paulina Modlitba
Tech Enthusiast / Moderator

Paulina Modlitba holds a degree in media technology from both KTH and MIT Media Lab and has many years of experience working with communication, marketing and PR in companies like Bonnier AB, Stardoll, Nokia, SVT and Toca Boca. She is also a sought after thought leader, moderator and workshop facilitator, and has been in the Digitalization Commission's Expert Council for several years. Today, Paulina runs her own consulting business, where she supports companies in increasing their innovation and digital skills, as well as marketing and communication. In addition, Paulina was on the board of the communication agency Family Sthlm for four years; and is currently a member of Women in Tech Sweden's and Gather Festival's boards.  In 2018, Paulina was awarded "Alum of the Year" at KTH. And in October 2021, she made her first investment in the EdTech startup Aline.

Andreas Magnusson
Climate Activist / Moderator

Andreas Magnusson is a 18 year old climate justice activist from Sweden who since he was 14 has been school striking for the climate with Fridays For Future, organising demonstrations and events, moderated panels and lectured about climate change, the role of young people in changemaking spaces and about the work he has done with Fridays For Future.

Jörgen Andersson
Founder HEART 17

Jörgen Andersson is a creative and strategic consultant and serial entrepreneur with a firm belief that creativity and innovation is the strongest power to create and build a sustainable business and manage change.

Anna Ryott
Founder HEART 17

Anna Ryott is a business activist, experienced board member and investor focusing on business accelerating the Global Goals. She is globally known as a thought leader with a goal to change the world to a better place through partnership, innovation and creativity.

Max Jeffrey
Community Organizer / Moderator

Max began his journey into activism at the age of eleven through student organising to change local food systems at his school. Nowadays he works as a community organiser, researcher, and designer for organisations pursuing environmental, economic, and social justice. He is committed to empowering youth and marginalised people to recognise themselves as valued members of their communities.

Mimmi Bangoura
Artist / Creative

Mimmi Bangoura is a R&B/soul singer-songwriter and her debut EP “real life” dropped this spring. Mimmi's music has an airy and dreamy sound with lyrics that touch the heart and addresses topics that everyone can relate to, relationships, trying to figure out who we are and how to handle changes in life.

Jacob Felländer
Artist/Creativity activist

Born in Stockholm, Sweden in 1974, Jacob Felländer is widely known for his large- scale analogue multi exposed photographs of cityscapes and landscapes. Felländer has also for the past decade been a pioneer in new media such as VR, AR and 3d printing. His future quest is to share his creative method to help democratize creativity.

Luca Berardi
Singer-songwriter & Conservationist

Luca is a Youth Representative from WWF Sweden Youth, Public Speaker and Author. He founded Y.A.R.H. to create awareness about endangered wildlife in Kenya and has continued championing various environmental issues to this day. He is also a former Member of the Jury of the Children's Climate Prize and Host of the Young Minds podcast.

Sahara Widoff
Creative Lead, HEART 17

Sahara Widoff is a designer, sculptor, curator and conceptional director based in Stockholm and Paris. In Sahara's work, there is often a story to draw on. A fantasy scenario or an opposite relationship, a sense of the weight and history of the objects and political context. Widoff is interested in how each room carries its own poetry, how places adapt and transform or become distorted by the people who lived there. Sahara enjoys working with the open exhibition spaces mirrored towards more intimate, enclosed spaces, secret spaces waiting to be discovered and opened. The feeling of different materials and how they can be transformed is what attracts her the most. Light and movement is often the basis of the installations she creates. She has worked with a wide range of clients, mostly in design and in the art world, mainly as a furniture and interior designer but also as a production designer with various forms of large-scale installations and arrangements for museums, galleries, theaters and film. Among her assignments is also one eight-year collaboration with Acne Studios as creative director and conceptual director. Among other clients in fashion and design companies Sahara has a number of longer collaborations with Alexander McQueen, Rodebjer, H&M, Milano furniture fair, and magazines as Purple and Vogue. Widoff creates exhibition scenarios, concepts and Installations for, among others, Kulturhuset, Frieze art fair, Guggenheim, Nobel Prize Museum, Jewish Museum and is currently working towards Liljevalch Art Gallery with a large transdisciplinary exhibition in 2022.

Pascal Brun
Head of Sustainability, H&M

Pascal has over 20 years of experience in the Apparel and Textile Industry within multinational corporations such as H&M and Camaieu and his experience spans across execution, leadership and strategic management roles. After having worked in Europe, China, Bangladesh and Hong Kong, across a variety of roles such as Country Manager, Global Supply Chain Manager, Global Sustainability Manager, he is now responsible for leading and managing H&M's Global Sustainability and is currently based in Stockholm. Pascal's expertise lies in his experience from integrating key Business KPI's with those of Sustainability. Under his vision and leadership, H&M has achieved and implemented several key sustainable initiatives.

Henrik Olsson / OOYY
Composer, Producer and Artist / Panelist

Music Artist OOYY also known as Henrik Olsson is a composer and producer specializing in electronic and house music. His music has a modern and futuristic sound and you can tell that OOYY is creating something new and different. In 2018 Henrik released the single Ganja, which featured as the soundtrack for H&Ms collaboration with the Swedish Olympic team for the 2018 winter games.

Isabelle McAllister
Transformational Activist / Moderator

Isabelle McAllister is a creative transformational activist in the field of sustainability and climate disruption which means supporting companies and organizations to actively change - for a better future. Isabelle becomes the  translator/communicator/forecaster to bridge the gap between scientist, companies, politicians and citizens.  She has a long media (TV, printed press, SoMe) experience and uses that in her talks, workshops and as a moderator.   Isabelles background is in design and lifestyle – via her books as the new Skavank (perfectly flawed – Repair, take care of and appreciate your (old) stuff) she uses handicraft, making instead of thinking and tactile examples to better understand the bigger systems surrounding us. Isabelle is also a board member of REserchers Desk and Klimatklubben.

Ludvig Scheja
Co-Founder and Creative Director, Triwa

Ludvig has a background in PR and Marketing. He founded TRIWA in 2007 together with 3 friends.  The aim is to make watches into modern day statement symbols for change instead of the attributes associates to the industry such as status and precision.

Anja Vanhatalo
Nordic Sustainability Business Development Lead & Sweden Internal Sustainability Lead, EY

Anja is responsible for driving the integration of sustainability into EY’s cross service line client offerings from a business development perspective. She is also responsible for leading EY Sweden’s internal sustainability work.

Stefan Ytterborn
Founder and CEO, Cake

Stefan Ytterborn is the founder and CEO of CAKE, the Swedish maker of premium lightweight electric motorcycles. Stefan has a long background as entrepreneur, promoter, and strategist within contemporary and industrial design and communication, covering all segments of the value chain when being responsible for developing more than 2,000 consumer products. CAKE combines all of Stefan’s experiences with interests that matter to him and that he is passionate about. Previous to CAKE, he founded and led the leading ski and cycling protection brand POC.

Lisa Lindström
CEO EY Doberman

Lisa Lindström is the CEO of EY Doberman, one of Sweden's most prominent agencies in design and innovation. Under Lisa's leadership Doberman has not only been named the industry's best agency but also Sweden's best workplace and one of Sweden's most innovative companies.

Victor Galaz
Associate Professor / Stockholm Resilience Centre

Victor Galaz's research focuses on financial systems, and their connection to large-scale environmental change with global non-linear climate repercussions. He is deputy director and associate professor at the Stockholm Resilience Centre Victor Galaz is associate professor in political science, deputy director of the Stockholm Resilience Centre , and programme director of the Beijer Institute’s Governance, Technology and Complexity programme. He is also co-Editor-in-Chief for the journal Current Opinion in Environmental Sustainability (COSUST), and Board Member of The Swedish International Development Cooperation Agency (Sida) since 2021. 

His research explores the political and governance challenges created by rapid global change, including globally networked risks, governance dimensions of “planetary boundaries”, the interplay between financial systems and Earth system dynamics, and the sustainability implications of novel technologies. Galaz's work about societal challenges created by technological change includes governance dimensions of geo-engineering, early warning systems of epidemic outbreaks, uses of social media to detect ecological change, online mis- and disinformation on environmental issues, and sustainability risks embedded in early applications of artificial intelligence. He is currently working on the book “Dark Machines” (for Routledge) about the impacts of artificial intelligence, digitalization and automation for the Biosphere. 


Hanna Grahn
Sustainability Lead, Spotify

Hanna Grahn is Sustainability Lead at Spotify, and joined the company in 2021 to head its climate-related work. Spotify is committed to combat climate change, both in its own operations and through its audio platform - building awareness and driving action among listeners and creators. Prior to Spotify, Hanna was Senior Sustainability Specialist at the private Equity firm EQT, supporting the organisation, its wide range of portfolio companies and the broader financial industry on sustainability topics.  Other work experience include advising companies on sustainability communication and public affairs. She holds a MSc in Finance from Stockholm School of Economics.

Elleonora Ali Uddman
Climate activist

Photo by: Wilhelm Bold


Elleonora is a 18 year old climate activist. Started school striking in 2019 and have since spoken at Climate Live Sweden and is currently working with accessible and sustainable activism.

Jonas Löhr
Enabler

Jonas is a creative enabler with a background in Global Partnership / CMO. Jonas  has worked for Perfect Guide, Happy Plugs, Chimi and FWB. 

Sara Nazari
Poet

Sara Nazari started with Spoken Word as a 14-year-old on Revolution Poetry's stage and is today one of Sweden's greatest spoken word poets. She has performed on television at the Melodifestivalen, Avicii Arena, Berwaldhallen, Musikhjälpen, Dramaten and other stages around Sweden. She has participated as a lyricist for theater performances, and directed performances. She has visited several EPs and music albums with poems and also participates in a collection of poems.

Maceo Frost
Film director & music producer

Maceo Frost is an award winning film director & music producer based in Stockholm, Sweden. Maceo is a Swedish /American filmmaker whose work includes Documentary film, music videos and commercials. Maceo has had his films featured by HBO and National Geographic. His commercial projects include work for NETFLIX, IKEA, BMW and for YouTube featuring Grammy winning artist Burna Boy.

Maria Bystedt
Strategy Lead, H&M Foundation

With 20 years’ experience in the development sector Maria is responsible for setting the strategic direction for the Inclusive Societies pillar of the H&M Foundation. Further, she heads the foundation’s programme in India, addressing the systemic interrelated challenges in the ecosystem surrounding informal waste pickers. The programme takes a holistic approach and includes nine partner organisations as well as supporting social entrepreneurs and building business opportunities in the circular economy space.

Maria joined the H&M Foundation at its inception in 2013 and has previously worked within several international development organisations such as the Swedish UN Association and the Swedish International Development Cooperation Agency (Sida). Maria holds a bachelor’s degree from University of Sussex, BA (Hons) in Social Anthropology with Development Studies, and a Post Graduate Certificate in Social Science Research from Nottingham Trent University.

Schedule

12:00

LUNCH

The Space
13:00

OPENING SESSION – Collective Act, United by Creativity.

Viral: Ulrika Modéer

Moderator: Luca Berardi

Panelists: Anna Ryott, Jörgen Andersson, Per Olsson, Katinka Hollenberg

Panel description: There is a plan. On April 21 – the United Nations World Creativity and Innovation Day - we invite HEART 17 partners and friends to celebrate creativity and openly discuss joint progress being made towards the 17 Global Goals. In these more than uncertain times, we need to be brave enough to be optimistic. Because we can’t fix the planet if humanity is broken. In this session we discuss the model of Collective Act, and why collectivity, creativity, and optimism are so valuable in today’s world. As we look to the future, we must amplify and empower young voices, with youth perspectives taking centre stage. The future is limitless, adaptive, and calling – so let’s make it meaningful.

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The Space
14:15

HUMAN ON THE PLANET – Mental Health and Wellbeing

Moderator: Isabelle McAllister

Panelists: Robin Nazari, Elleonora Ali Uddman, Luca Berardi

Panel description: The world around us is in a state of constant change. Against this uncertainty, we have a plan in place to secure the future – the 17 Global Goals. But to find energy and determination to pursue this plan, we need confidence in ourselves. How can we tackle our internal challenges while also dealing with the challenges facing the wider world? This panel discusses how we can look beyond our personal troubles and focus on the grand vision of the Global Goals.

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The Stage
15:00

CREATIVE TALK – Maxida Märak & Per Olsson

A conversation between a scientist and an artist. The past and the future. From different angles talk about life, creativity and the power of the collective act. For 45min they will do a “live-podcast”. Where we will listen in to feelings and get some deeper understanding of how artist can use their voice to address urgent questions and from a scientist point of view learn about story telling and creativity.

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The Space

COMPANY ON THE PLANET – The Activist Role

Moderator: Paulina Modlitba

Panelists: Pascal Brun, Anja Vanhatalo, Lisa Lindström

Panel description: l In the wake of a global pandemic that turned business-as-usual on its head, and the recent wave of corporate sanctions imposed in support of the Ukrainian people, companies have taken on an activist role in global events. This begs the question - what is the overall vision companies aspire to when seeking to serve people and planet? And what tools and policies are needed to help us get there? What new models and ways of thinking can we apply in our organizations to ignite hope and catalyze a more rapid transformation towards a thriving future for all? Here we share the necessary tools and talk through the responsibilities of companies and how to motivate existing and future employees.

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The Stage
15:45

THE CIRCLE OF LIFE – Climate Justice as Interlink

Moderator: Andreas Magnusson

Panelists: Ludvig Scheja, Maria Bystedt , Stefan Ytterborn

Panel description: The concept of climate justice recognises climate crisis and inequality as two sides of the same coin. These two issues are inseparable, and they are present throughout all of the 17 goals. Responsible production and consumption relies upon circular systems, but how can we cultivate an equitable circle of humanity? Recent years have seen widening gaps in inequality, accelerating climate breakdown. Guaranteeing the right to freedom of choice and decent livelihoods for every person is a way of defending the future. How do we build strong foundations for global solidarity among people?

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The Stage
16:00

CREATIVE TALK – Fricky & Victor Galaz

A conversation between a scientist and an artist. The past and the future. From different angles talk about life, creativity and the power of the collective act. For 45min they will do a “live-podcast”. Where we will listen in to feelings and get some deeper understanding of how artist can use their voice to address urgent questions and from a scientist point of view learn about story telling and creativity.

Read more
The Space
16:30

CREATIVE ACTIVISM – Does it Work?

Moderator: Jacob Felländer

Panelists: Hanna Grahn, OOYY, Jonas Löhr 

Panel description: Past generations have been radical, and perhaps naïve in their actions. Youth of today however, are under no illusions about the challenges we face, and this perspective comes with some fear of the future. This burden on young minds comes through no fault of their own, and we must cooperate to shift mindsets and foster hope. How should decision makers, brands and others act to build trust, loyalty and action among their audiences? What can we learn from each other across generations and sectors? And how do we support youthful creativity in balance with a level-headed awareness of the risks ahead of us?

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The Stage
17:15

COLLECTIVE & CREATIVE ACTIVISM IN ACTION

Moderator:  Lisa Lindström

Panelists: Sahara Widoff, Anna Ryott

World premiere - preview and dialogue of "The Human Interest".

With this art piece, HEART 17 wishes to spark the notion of that a collective inspiring effort is both possible and needed for humans in today’s world. The virtuous circle between hope and action is clear. Youth leader actions and artists engagement are key to inspire more to join the plan. Hope is the asset we all need to cherish to make a difference for ourselves and others.

Simultaneously, the IPCC report, as shared by the scientists, is the starkest reminder of why. Looking purely at the data presented, it is easy to feel despair. HEART 17's mission with this film is to inspire hope and creative action.

The UN building becomes a metaphor for the creative ideas to rest within, as a kind of nest for dreaming and shelter for creativity. It’s time for a new story. A story of hope.

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The Stage
18:00

SUMMARY

Moderator: Jonas Fläckerud

Panelists: Isabelle McAllister, Andreas Magnusson, Paulina Modlitba, Jacob Felländer

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The Space
18:30

SING LOUD

Created by: Maceo Frost, Robin Nazari, Jonas Löhr

Moderated by: Leo Razzak and performance by Sara Nazari

World premiere announcement for Sing Loud.Sing Loud is an audio visual journey with the goal to educate, engage and preserve the kurdish language. The product: a full length studio album, documentary and live experience celebrating the Kurdish culture, with international collaborations building brigades across cultures.Come and celebrate the launch of our most exciting project to date and enjoy a one of a kind spoken word performance, film screening and QnA.

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The Space
19:00

LIVE – Mimmi Bangoura

Mimmi Bangoura is a R&B/soul singer-songwriter and her debut EP “real life” dropped this spring. Mimmi's music has an airy and dreamy sound with lyrics that touch the heart and addresses topics that everyone can relate to, relationships, trying to figure out who we are and how to handle changes in life.

Mimmi is one of the Epidemic Sounds Artists who have written a new song with inspiration from the UN SDGs. The song will be released before Heartbeat.

Socials: instagram @mimmibangoura

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The stage
Mimmi Bangoura
Artist / Creative
20:00

LIVE – Fricky

Erik Friman also known as Fricky is an swedish hiphop artist, producer and songwriter. In 2016, he made his solo debut with the single "Kär pt. 1" and in 2018, he released the successful EP "Aqua aura". Fricky was given the award for Artist of the Year from P3 Guld 2019.

Socials: Instagram @frimanyo

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The Stage
Fricky
Artist / Creative
21:00

LIVE – Maxida Märak

Maxida Märak is an artist, rapper, songwriter and activist. Maxidas' music touches the heart; the lyrics are straightforward and honest and often political. Maxida is a dedicated naitive activist and has participated in protests against mining in Gallok.

Instagram @maxidamarak

Read more
The Stage
Maxida Märak
Artist / Activist

Practicalities

When you get there: Entrance through exhibition entrance, 50m past the main entrance on the left side of the building

Lunch will be served at 12 in The Space – the dining room area of the event

RSVP by April 19th

    Register now
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